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Research papers

The modern upper middle classes in Western and Central Eastern Europe

Recently, BankAustria Creditanstalt has successfully developed a strategy to target the upper mainstream market in Austria by using the Sinus-Milieu® approach. The extension of that strategy to the markets in Central and Eastern Europe is...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Agnieszka Krason, Michael Schipperges, Martin Mayr
Company: SINUS Markt- und Sozialforschung GmbH
March 30, 2003
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Citation

Krason, Schipperges and Mayr (2003a, March 30). The modern upper middle classes in Western and Central Eastern Europe . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-modern-upper-middle-classes-in-western-and-central-eastern-europe-


Research papers

Impact test on the Internet

The dramatic increase of Internet usage is accompanied by a similar increase of advertising spending on this new communication vehicle. However accurate measurements of the effectiveness of Internet advertising were ...

Catalogue: ESOMAR Net Effects 1999
Authors: Claudia Willner, Martin Mayr
June 15, 1999
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Citation

Willner and Mayr (1999a, June 15). Impact test on the Internet. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/impact-test-on-the-internet